Design Principles Task 2 （Visual Analysis）
25/2/2024-7/3/2024 (Week 4- Week 5)
Jie Xuan/ 0356515
Design Principles / Bachelor of Creative Media/Taylor's University
Task 2- Visual Analysis
TABLE OF CONTENTS
3. Instructions
5. References
6. Feedbacks
Task 2 Recap Brief
Module Information
Instructions
Write a 300- to 350-word visual analysis of the selected design (refer to Visual Analysis lecture notes and guide).
Visual Analysis
382 words
Observation
This art piece is in photograph format. The artwork shows a
public space with several large ice blocks dispersed among the public area.
People surround the ice blocks, with some approaching to touch and observe the
ice up close. The ice blocks vary in size and are spread out in no specific
pattern, resembling icebergs that have naturally broken off from a glacier.
People surrounding the ice blocks look like black dots surrounding the white
shape, creating the effects of the figure-ground principle. As for visual
elements, the main colors observed are white and black. Overall, it is a
contrast color artwork. The ice blocks vary in size and shape. The positioning
of the ice blocks implies a sense of framing for the layout of the
installation.
Visual Analysis
The "Ice Watch" present the principle of repetition to
create a visually engaging scene. The ice blocks are repeated elements that
bring harmony and balance to the space. By using Gestalt principles,
the arrangement allows viewers to perceive the exhibit as a collective whole
rather than just individual blocks of ice. The similarity in
shape and size of the ice pieces, along with their spacing, leads to a unified
experience. Furthermore, the interactive nature of the installation, when
people walk around and touch the ice, plays with the figure-ground relationship,
making the ice sometimes can be the main focus (figure) and also can be part of
the background (ground).
Interpretation
Olafur Eliasson, the artist behind "Ice Watch,"
made this installation to highlight the impact of climate change and the
melting of polar ice. Placing real pieces of glacial ice in an urban setting
brings the distant concern of environmental changes closer to the public. The
melting ice acts as a vivid symbol of these changes, turning global warming
into an immediate, sensory experience rather than an abstract idea. Eliasson's
goal is to raise public awareness and evoke an emotional response that inspires
action against climate change.
This
artwork effectively communicates information to viewers. In today's fast-paced
era, few people take the time to stop and appreciate its beauty by touching and
feeling it. The artwork conveys the message of "climate change,"
aligning with the awareness goal of USDG Goal 13. Its simplicity doesn't imply
stereotypes; rather, it underscores the significance of efficiently and rapidly
presenting concepts.
References
Feedbacks
Lecturer Feedback
Week 3 feedback: Mr. Charles let me do some correction on my visual analysis it is because I have wrote wrong content.
Week 4 feedback: (Osaka Trip)
Week 5 Feedback: This is the week of Task 2 submission. Mr. Charles said my visual analysis have wrote nicely just need to rephrase some sentences.
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