Advanced Typography Task 3

 12/06/2024 - 23/07/2024 / Week 8 - Week 14

Jie Xuan/ 0356515

Advanced Typography/ Bachelor of Creative Media/Taylor's University                     

TASK 3

TABLE OF CONTENTS

1. Instructions

2. Task 3-Type Exploration and Application

3. Task 3-Font Idea Proposal

4. Task 3-Font Idea Development

5. Task 3-Font Presentation

6. Task 3-Font Application

7. Task 3-Final Submission

8. Feedbacks

9. Reflections

10. Further Reading

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INSTRUCTIONS

Task 2 Exercise ( 30% ) - Individual Assignment

Exercise : 

1. Task 3 Type Exploration and Application 30%

Learning Goals :

• To create purposeful typefaces that are consistent in design and identity and with appropriacy in mind.
• To simulate use of typeface in application while ensuring consistency in design.

Timeframe : 

• Week 8 - Week 12 (Deadline on Week 13)

<iframe src="https://drive.google.com/file/d/1MQkMTnIeKT7reeh9wYwN28m74qlN1_lZ/preview" width="640" height="480" allow="autoplay"></iframe>

TASK3-TYPE EXPLORATION AND APPLICATION 

Font Idea Proposal:

Proposal Slide (19/6/2024 Week 9)

Font Idea Development:

First step I use pen tool and draw out my font.

After feedback Mr. Vinod suggested me to make it more balance. The font is not balance so I draw many guideline and adjust the font to make it more balance. 

I detail and refine the letterform more. 

I combine the font with shapes. 

I use pathfinder unit function to make it become a proper letterform. 

After feedback session I still continue adjust my font to make it more round a bit. 

The other letterform I do the same action. This is Uppercase final outcome. 

Small letter case is a bit not balance so I improve it more. 

I reduce the wide of the line so the font is more consistent. This is lowercase final outcome.

After that, I copy paste the letterform and put it into font lab 7. 

After putting the letterform into the font lab I adjust the side barring. 

After adjusting all the detail this is the final outcome. 

Final Font Outcome: 

https://drive.google.com/file/d/1UMcvaW7dvwX7R0UDiLlBYiaOSTa-3rsI/view?usp=sharing

Font Presentation:

Font Application: 

Final Submission:

Type True Font Font Pdf Version

Font Presentation Pdf Version

Font Application Pdf Version

FEEDBACK

Week 9

General Feedback: Mr. Vinod advice us to do more research on the letterform we want to do and do more exploration. 

Specific Feedback: After hearing my presentation. Mr. Vinod said my idea 1 the poster letterform is ok can expand and he give me feedback on my font he said is not relatable with the movie poster topic so let me redo it again. Idea 2 panda font Mr. Vinod said is too much  

Week 10 :

General Feedback : Use grid lines when making the letterform so it can be consistent and balance. 

Specific Feedback: Need to expand more letterform. Not enough and not balance. 

Week 11: 

General Feedback: Word not consistent, Many use wrong font size too small not in proper size. Need too use gridline to make the letterform more consistent.

Specific Feedback: Letterform still not enough consistent, still need to improve the letterform. Need to draw more gridline. 

Week 12: 

General Feedback: Word not consistent, Many use wrong font size too small not in proper size. Need too use gridline to make the letterform more consistent.

Specific Feedback: Letterform still not enough consistent, still need to improve the letterform. Need to draw more gridline. 

Week 13: 

General Feedback: Need to finish the font application and presentation. Choose color scheme before doing font presentation and application. 

REFLECTION

Experience: 

In this task we need to create a font and name it. I have choose a Korean Movie as my reference. In the process I feel a bit stress because I worry I can’t do a nice work. The first outcome is not balance so Mr. Vinod let me continue working on it. Although it is tough and hard while constructing the letterforms. I need to make every letters balance. In the process I still managed to cope with it because I want to do my best for the font. Lecturer’s feedback is important it help me improve and refine my work. I have learned a lot from this task. 

Observation: 

From this task, I have observed that guidelines are very important when designing a font. Every single part needs to be very careful and detail. So that the letter form can be consistent. Making sure the font looks good and consistent was harder than I thought. I used many hours to keep on adjusting my font to make it look better. Every minor changes could affect the whole visual appearance and performance, which I need to make sure everything is on the right track. 

Findings: 

Throughout the whole process of this task, I found out creating a font needs lots of experimentation and perseverance. I thought creating a font is just drawing letters and digitalize it only. The process of font application putting font design on different objects was really interesting. It is because can see my font straightforward on an object. Overall, I learned a lot from this task. Trying to be more creative and detailed in doing things and listening to feedback to improve my work. I learned many design techniques and skills. 

FURTHER READING

"Big Type: Graphic Design and Identities with Typographic Emphasis" is a book that explores the use of large, impactful typography in graphic design. It delves into how typography can be a dominant element in design, shaping visual identities and conveying messages powerfully. Here are some key topics and concepts that are likely covered in this book:

1. The Role of Typography in Branding and Identity

   - How typography can establish and communicate a brand's personality and values.

   - The impact of font choice, size, and style on brand perception.

2. Design Principles for Large Typography

   - Principles of design such as contrast, hierarchy, and alignment when working with large type.

   - The use of big type to create focal points and guide viewers' attention.

3. Case Studies and Examples

   - Analysis of successful design projects that have utilized big typography effectively.

   - Examples from various industries, showcasing how big type can adapt to different contexts and purposes.

4. Challenges and Solutions in Using Large Typography

   - Practical considerations such as readability, spacing, and the relationship between text and images.

   - Overcoming potential pitfalls like overwhelming the viewer or causing visual clutter.

5. Historical and Contemporary Perspectives

   - A look at the evolution of typographic design and how big type has been used historically.

   - Current trends and innovations in typography and how designers are pushing boundaries.

6. Technical Aspects

   - The technicalities of working with large type in digital and print media.

   - Considerations for responsive design and accessibility.

7. Psychological and Emotional Impact

   - How large typography can evoke emotions and create a psychological impact.

   - The role of typography in storytelling and creating a narrative.

For further reading, you might explore books and resources on typography and graphic design, such as:

1. "Thinking with Type" by Ellen Lupton - A foundational book on typography, offering insights into the principles and practices of good typographic design.

2. "The Elements of Typographic Style" by Robert Bringhurst - A comprehensive guide to the history, theory, and practice of typography.

3. "Just My Type: A Book About Fonts" by Simon Garfield - An engaging exploration of the world of fonts and their impact on our lives.

These resources can provide a deeper understanding of typography and its role in graphic design, complementing the themes explored in "Big Type."